JoFF Rae is the pseudonym of a New Zealand event producer, designer & artist. Concept design &

event management Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. ...

; Creative Director &

Technical Director A technical director (TD) is usually a senior technical person within e.g. a software company, engineering firm, film studio, theatre company or television studio. This person usually has the highest level of skill within a specific technical f ...

with Urban Arts entity ARTIVIST : creative by any means necessary!; produced various projects in New Zealand & Internationally. Present roles in production & contracting; & contract Creative Director,

Impresario An impresario (from the Italian ''impresa'', "an enterprise or undertaking") is a person who organizes and often finances concerts, plays, or operas, performing a role in stage arts that is similar to that of a film or television producer. Hist ...

& Producer. Presently in a Producer role for immersive media company iSPARX.group limited developing 360° immersive media, AR & VR content & the iSPARX platform; developing art & programs with fine artists & design of event & media concepts for private, NGO & government clients; & developing a commercial boutique template mobile App concepts. Recent work has involved: · development of performance contract models based on the

Nash Equilibrium In game theory, the Nash equilibrium, named after the mathematician John Nash, is the most common way to define the solution of a non-cooperative game involving two or more players. In a Nash equilibrium, each player is assumed to know the equili ...

and concept production values using '

Propaganda of the deed Propaganda of the deed (or propaganda by the deed, from the French ) is specific political direct action meant to be exemplary to others and serve as a catalyst for revolution. It is primarily associated with acts of violence perpetrated by pro ...

' ideology; · production and contracting for

Salmonella Dub Salmonella Dub is a dub/ drum n bass/reggae/ roots band from New Zealand. The band was formed in 1992 by Andrew Penman, Dave Deakins, and Mark Tyler. The band has toured extensively throughout New Zealand, Australia, and Europe, including the UK ...

, a popular New Zealand band; · developing practical production models based on a venue the James Cabaret; · Creative and Producer role with arts company th'ink+ & ALPHA State working projects and management for the entity; · Producer & Director for hybrid art+media studio indigi.nz™ - by ALPHA State Limited in media development and education in the production and event industry including live streaming and broadcast hybrid concepts; amalgamated with LITTLEUNIVERSE - an independent media company in December 2022; · facilitating an arts studio with Artists in Residence including The HORI; Sheyne Tuffery, HAHA (Regan Tamanui, Melbourne) and Nelio (FR); and works with Artist and Activist Tame Iti (NZ); and renown Curator and Artist Reuben Friend (Pataka Gallery, NZ).

Background

With a background in the 1980s and 1990s as a

stagehand A stagehand is a person who works backstage or behind the scenes in theatres, film, television, or location performance. Their work include setting up the scenery, lights, sound, props, rigging, and special effects for a production. General S ...

and

sound engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction, ...

touring with bands in New Zealand, Australia and Europe, JoFF Rae worked with several artists and promoters on large scale productions while developing an interest and skill in

New Media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...

and design. During the 1990s his role was redefined to

Production Manager In the cinema of the United States, a unit production manager (UPM) is the Directors Guild of America–approved title for the top below-the-line staff position, responsible for the administration of a feature film or television production. Non- ...

and

Line Producer A line producer is a type of film or television producer who is the head of the production office management personnel during daily operations of a feature film, advertisement film, television film, or TV program. A line producer usually works on o ...

; later still to Event Director and

developer; he commuted from Wellington, New Zealand to Melbourne and Sydney for various works in UK, Europe, US and Australia. In 2001 JoFF Rae (under the nick RuBbErDuCk) worked with teenage

hackers A hacker is a person skilled in information technology who uses their technical knowledge to achieve a goal or overcome an obstacle, within a computerized system by non-standard means. Though the term ''hacker'' has become associated in popu ...

from Australia and Canada on

IRC Internet Relay Chat (IRC) is a text-based chat system for instant messaging. IRC is designed for group communication in discussion forums, called '' channels'', but also allows one-on-one communication via private messages as well as chat an ...

network AustNet to demonstrate media streaming and broadband for

Southern Cross Cable The Southern Cross Cable is a trans-Pacific network of telecommunications cables commissioned in 2000. The network is operated by the Bermuda-registered company ''Southern Cross Cables Limited''. The network has 28,900 km of submarine an ...

with an installation SXPress Cafe at Internet World, NOW2001 &

CeBIT CeBIT was the largest and most internationally representative computer expo. The trade fair was held each year on the Hanover fairground, the world's largest fairground, in Hanover, Germany. In its day, it was considered a barometer of cur ...

as 2Xstreams PTY contracted to

Jack Morton Worldwide Jack Morton Worldwide is an American multinational brand experience agency. It is a subsidiary of The Interpublic Group of Companies (IPG). The company's current chairman and CEO is Josh McCall. Conference & Incentive Travel Magazine ranked Jac ...

. An award-winning project the exhibition was a practical and unique demonstration of streaming media on demand (several years prior to YouTube and

Vimeo Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as ...

). Later, in 2004 he established AgentC Guerrilla Media as an urban arts collective to develop artistic productions and urban arts projects; the entity was responsible for recordings with

Emma Paki Emma Paki (born January 1968 in Whakatane, New Zealand) is a New Zealand singer-songwriter. Musical career Her debut single "System Virtue" (produced by Jaz Coleman) won her best songwriter at the RIANZ 1993 New Zealand Music Awards. The video ...

; youth and community event concepts; the formation o
!@M3 Sk8 (Lame Skate & BMX Jam incorporated)
and funded and produced nationwide tours by New Zealand band

Rhombus In plane Euclidean geometry, a rhombus (plural rhombi or rhombuses) is a quadrilateral whose four sides all have the same length. Another name is equilateral quadrilateral, since equilateral means that all of its sides are equal in length. The ...

in 2008 and Salmonella Dub in 2009. Moving back to Wellington in 2013 he reopened the venue The James Cabaret with a friend Jon 'Jammo' Jameson hosting several domestic and international bands and shows. The venue was the "home of music" for the New Zealand International Arts Festival.

Art, production and concept development

JoFF Rae has developed unique templates and concept models for IP management, contracting and producing events. His work with shared profit and the

in contracting production and performance is unique and has been utilised in several successful event contracts. He has produced idiosyncratic staging and visual production and content systems for works with the contemporary bands Salmonella Dub, Rhombus and fine artist Michel Tuffery MNZM, Mau Arts Forum, AWME (Australasian World Music Expo) & various commercial and private installations. Commercial broadcast concepts included design and management of TV3 celebrity boxing live broadcast 'Fight For Life' in 2001 – breaking records for live broadcast viewers in New Zealand.

Art and demonstration

As a youth JoFF Rae was involved in direct action motivated by artistic causes and social politics; he was employed in the late 1980s in the UK by OXFAM & by Greenpeace in New Zealand in the early 1990s. He has had direct involvement in high-profile clandestine actions involving cultural, environmental and social issues. High-profile actions against

French Nuclear Testing ''Gerboise Bleue'' (; ) was the codename of the first French nuclear test. It was conducted by the Nuclear Experiments Operational Group (GOEN), a unit of the Joint Special Weapons Command on 13 February 1960, at the Saharan Military Experimen ...

Moruroa Moruroa (Mururoa, Mururura), also historically known as Aopuni, is an atoll which forms part of the Tuamotu Archipelago in French Polynesia in the southern Pacific Ocean. It is located about southeast of Tahiti. Administratively Moruroa Atoll i ...

involved an active direct role in

Bastille Day Bastille Day is the common name given in English-speaking countries to the national day of France, which is celebrated on 14 July each year. In French, it is formally called the (; "French National Celebration"); legally it is known as (; "t ...

demonstrations and clandestine direct actions against the French Embassy in Wellington when a test was conducted. In December 1990 JoFF Rae organised & participated in a "dramatic" action by disturbing the

New Zealand Parliament The New Zealand Parliament ( mi, Pāremata Aotearoa) is the unicameral legislature of New Zealand, consisting of the King of New Zealand ( King-in-Parliament) and the New Zealand House of Representatives. The King is usually represented by h ...

for over 20 minutes & eventually dropping to the floor of the debating chamber from the

gallery Gallery or The Gallery may refer to: Arts, entertainment, and media * Art gallery ** Contemporary art gallery Music * Gallery (band), an American soft rock band of the 1970s Albums * ''Gallery'' (Elaiza album), 2014 album * ''Gallery'' (Gr ...

covered in horse blood demonstrating against sending troops to the

Persian Gulf The Persian Gulf ( fa, خلیج فارس, translit=xalij-e fârs, lit=Gulf of Persis, Fars, ), sometimes called the ( ar, اَلْخَلِيْجُ ٱلْعَرَبِيُّ, Al-Khalīj al-ˁArabī), is a Mediterranean sea (oceanography), me ...

. JoFF Rae instigated several other peaceful protest actions with large scale demonstration marches in Wellington against the Gulf War with up to 10,000 marchers. Other actions involved graffiti in prominent places throughout New Zealand using the slogan "No Blood For Oil" in red & black. In 2005 JoFF Rae was committed to a maximum security mental institution, a ward of the Henry Rongomau Bennett Centre, for 2 weeks over Christmas following a 6 am raid and arrest by the Armed Offenders Squad after repeatedly challenging Police actions involving allegations of assault & misconduct. He faced several charges in the dispute which were eventually dropped. A

diagnosis Diagnosis is the identification of the nature and cause of a certain phenomenon. Diagnosis is used in many different disciplines, with variations in the use of logic, analytics, and experience, to determine " cause and effect". In systems engin ...

from the hospital stated "his

delusions of grandeur Grandiose delusions (GD), also known as delusions of grandeur or expansive delusions, are a subtype of delusion that occur in patients with a wide range of psychiatric diseases, including two-thirds of patients in manic state of bipolar disorde ...

have substance". After the

2007 New Zealand anti-terror raids The 2007 New Zealand police raids were a series of armed police raids conducted on 15 and 16 October 2007, in response to alleged paramilitary training camps in the Urewera mountain range near the town of Ruatoki. About 300 police, including m ...

JoFF Rae provided resources for protests at the

Rotorua Rotorua () is a city in the Bay of Plenty region of New Zealand's North Island. The city lies on the southern shores of Lake Rotorua, from which it takes its name. It is the seat of the Rotorua Lakes District, a territorial authority encompass ...

Court House for initial charges against

Tame Iti Tame may refer to: *Taming, the act of training wild animals *River Tame, Greater Manchester *River Tame, West Midlands and the Tame Valley *Tame, Arauca, a Colombian town and municipality * "Tame" (song), a song by the Pixies from their 1989 alb ...

& other accused including video equipment to document the proceedings & actions. He edited video as a presentation for peoples in the

Urewera Te Urewera is an area of mostly forested, sparsely populated rugged hill country in the North Island of New Zealand, a large part of which is within a protected area designated in 2014, that was formerly Te Urewera National Park. Te Urewera is t ...

mountain range near the town of

Ruatoki Ruatoki or Rūātoki is a district in the eastern Bay of Plenty of New Zealand, just south of the small town of Tāneatua and approximately 20 km south of the city of Whakatāne. The Whakatāne River runs northwards through the Ruatoki Valle ...

where the raids occurred. JoFF Rae continued to provide practical support including production for events in the Tuhoe nation with artistic performances by Mau Dance Company and other arts projects. Mayday Demonstrations, 1 May 2011, JoFF Rae was involved in coordinating and disseminating information and media including a video message from the internet activist group Anonymous to the New Zealand Parliament. The message was taken seriously & gained nationwide press. Several reports claimed the Government website had suffered intermittent failure. The months leading up to March 2012 with the trials of

and the Urewera 4 inspired a series of projects with Ha-Ha the prominent Melbourne based stencil artist and a campaign of "watch this space – Guilty of ART!//" statements in street art, graffiti and installations.

Personal

Born Joffre Ray Kopu on 14 October 1966 at Hamilton, New Zealand. His partner since 1992 Audrey Holyoake is a collaborator as a producer &

graphic artist A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, p ...

in their artistic & commercial ventures. The couple have 3 children – Cole (Jan '94), Oscar (Dec'94) & Bram (July 2000) & with 3 cats they reside in

Wellington, New Zealand Wellington ( mi, Te Whanganui-a-Tara or ) is the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the second-largest city in New Zealand by metr ...

References

{{DEFAULTSORT:Joff Rae Living people 1966 births